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Spread your story

Like a delicious meal, a good story is best when shared with others.

Dos Avocados is a homegrown full-service storytelling startup, dedicated to documenting the fascinating lives and experiences of those who have overcome challenges to thrive.

What we believe


Your story matters.
Your story should be told.

At Dos Avocados, every story — no matter the size, shape, or character — deserves to be told and heard.

Storytelling has been a vital part of human communication for thousands of years, and its importance continues to endure in modern times.

Stories have the power to capture our imaginations, evoke our emotions, and convey complex ideas and values in a way that is relatable and memorable. They allow us to connect with others on a deep level, fostering empathy and understanding across cultures and generations.

Storytelling also plays a critical role in preserving cultural traditions and historical knowledge, ensuring that these important aspects of our collective heritage are not lost over time.

Storytelling is an essential tool for sharing ideas, inspiring change, and creating meaning in our lives.

Let us share your story.

Grow your story with us

HOW WE WORK

Services

SERVICES

Videography

We offer multi-camera 4K video recording, multi-track audio recording, editing, and even 16mm filmmaking to suit your needs.

SERVICES

Photography

We offer more than 27 years of professional documentary, event, studio, and portrait photography experience to suit your needs.

SERVICES

Consulting

Our expertise will help you develop and implement strategies to grow your story, build connections, and enhance communities.

Who Is Dos Avocados?

Our Story


Jossy Salguero and Dan Smith smiling at the camera standing above a beach in Latin America

Jossy Salguero and Dan Smith

A citizen of the world, Jossy Salguero has lived in more than a dozen countries, speaks four languages and has spent most of her life advocating on behalf of others.

A native of North Carolina, Dan Smith is a seasoned storyteller with more than two decades of communications experience, a passion for connecting cultures, and a sense of curiosity that often leads him to places he never expected.

Combined, their sharp wits, diversity of experiences, and eagerness to listen allow them to craft stories with unique, unforgettable perspectives.

Durham-based entrepreneur and businesswoman Jossy Salguero
THE ENTRPRENEUR

Jossy Salguero

I genuinely believe in the power of human connection, empathy, and open communication to bolster creativity, business acumen, and solidarity to uplift one another to make a difference in the world.

Durham-based artist Dan Smith portrait by Kristen McGee
THE ARTISTÉ

Dan Smith

I love the power of a compelling story: how it drives change in our lives, forms connections, provokes exploration of ourselves and others, and transforms the ‘everyday’ into the ‘extraordinary.’

WHY WE THRIVE

Why choose us

Storytelling Experts

More than 25 years of storytelling expertise, combining still photography, videography, the written word, and audio.

Multi-Faceted

Your stories are complex; our breadth of perspectives, experience, and languages makes us the perfect advocates.

Unique Perspectives

Like mixing lemon juice and avocado mash, our combination makes for a result that you can’t resist. (You’ll have to bring the chips, though.)

What We Do

47

YEARS OF EXPERIENCE

120K+

IMAGES AND FILMS PRODUCED

48

AVOCADOS CONSUMED PER MONTH
WATCH US SHARE
HOMEGROWN STORYTELLING

Where to find us

Dos Avocados is based in Durham, North Carolina.

Please use the button below to contact us.